A huge collection of information is collected from a wide variety of sources. That data is maintained and analyzed. Then, the companies can churn out useful insights from the huge pool of information. Therefore, at the end of the data analysis is the key.

The trick is how to find out which data needs to be analyzed and for what. First, companies need a Big Data strategy to analyze the data. The strategy should also include the main purpose of Big Data. For example, say if a company wants to find out useful insights pertaining to the market conditions or the industry trends, they will have to collect and analyze the data related to the market and the industry. 

Big Data is used by plenty of different teams and parts of the company. Apart from being used extensively by the sales and marketing teams, Big Data is used by the customer service teams of the firm. In fact, Big Data consulting helps the companies to understand their customer and the target audience better.

Every profit generating business is reliant on the number of clients and customers. The main aim of every business is to amplify the number of customers and clients. However, customer retention also plays a major role. The company can gain benefits by attracting more customers and clients, but it is also important for them to retain the existing set of customers. In fact, they can even try to get more business from existing customers and clients. This is exactly where the role of customer experience comes into the picture. Only if a customer is happy with the company will he or she stick with a business.

A company can learn a lot about the customer through their purchase history. Thus, if you want to offer more suggestions and recommendations to the customers, then first, it is important to analyze the data related to the purchase history of the customer. The insights generated from the analysis will help the firms to know more about the customers, thus, they will be in a better position to offer products, services and even suggestions to the customers. And, better suggestions and recommendations surely amplify the customer experience offered to the customers.

Personalization and customization play a major role when it comes to offering good customer experience. To offer a much more personalized and customized customer experience, a company has to study its target audience and its customers better. The insights related to the behavioral patterns, interests, demands and needs of the customer will help the company to offer a better experience. With the help of Big Data analysis, companies can also track the complete journey of the customer, which eventually help us to know more about the customer.

Big Data plays a major role in enhancing the customer experience that a company offers. With the help of Big Data, companies can understand their customers better, thus, they are in a position to curate much more powerful and effective campaigns. At the same time that Big Data is generated from various sources, a wide range of information can be collected, and much more useful insights can be generated. It is important for the company to understand its customers better, and to offer them a remarkable customer experience.

source : https://www.business.com/articles/big-data-role-in-the-future-of-customer-experience/