New GSMA Study: Operators Must Look beyond Connectivity to Increase Share of $1.1 Trillion IoT Revenue Opportunity GSMA Intelligence Releases Global IoT Connections and Revenue Forecasts     COPY. GSMA LONDON-- The global Internet of Things (IoT) market[1] will be worth $1.1 trillion in revenue by 2025 as market value shifts from connectivity to platforms, applications and services, according to new data from GSMA Intelligence....

Continue Reading

HOW BIG DATA CAN TRANSFORM THE FINANCE INDUSTRY Big data in the finance industry will help overcome major challenges, gaining valuable insights to improve customer satisfaction and overall banking experience. In today's digital world, organizations generate and collect data to improve transaction processing. Vast chunks of data get assimilated daily and it is essential to maintain them securely while meeting security constraints. Most...

Continue Reading

How airlines can leverage in-flight audiences with big data and personalisation With reliable connectivity, audiences becomes a valuable, brand engagement opportunity for both airlines and marketers Until recently, 35,000 feet was a connectivity blackspot, unreliable at the best of times, and non-existent for the rest. But as full inflight connectivity (IFC) becomes ubiquitous, all this will change. Increasingly, airline passengers are opting to...

Continue Reading

Artificial Intelligence To Add $182 Billion To U.A.E.’s Economy By 2035 rtificial intelligence or AI as it is more commonly referred to will have a strong economic impact in the U.A.E., a new study has found. According to a report by Accenture, AI will boost economic growth within the U.A.E. by 1.6 percentage points, adding $182 billion to the national economy by 2035....

Continue Reading

Artificial intelligence: The reality beyond the movies “Artificial intelligence (AI) is coming to get us” and it’s just a small step from a self-driving car to AIs taking over our world and the “end of days” dystopias that Hollywood has popularised in a number of recent films. Or so some would have us believe. The reality is far less dramatic, and AI will...

Continue Reading

5 WAYS BIG DATA GETS MISUSED Let’s get this out of the way right now: data of any kind can simultaneously be both incredibly beneficial and damaging. Not all data has the capacity to be harmful on its own, yet the ways in which you choose to collect and leverage it can change that. A simple email address, for instance, can be a...

Continue Reading

The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing? As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music. Guest post by Natasha Lane  We live in...

Continue Reading